Social media can be a scary domain. It takes a lot of time and effort to stay current and relevant, and keeping up can be overwhelming.
If you're trying to build readership and eventually, sponsorship, then managing your social media profile can be just as much work as blogging...maybe more....especially if you're seeking engagement.
I do not have a formal social media plan. Nevertheless, here are some things that I consider when I use some of the more popular social media sites.
- Twitter is the center of the social media universe. If you want to know anything that's happening in the world, check Twitter first. Hashtags make it easy to group tweets and find out what's trending in today's world, and you can make lists to help you stay organized.
- Use a scheduler, like Hootsuite to post your tweets. You can batch and schedule tweets throughout the day.
- Who do you follow? Consider following leaders in your niche. Learn from those who have paved the way for you.
- NEVER participate in that follow for follow nonsense. If you're following people only because they followed you, then why bother? If they are within your niche or target demographic, by all means...follow. But do not send them a message about following; no one likes that.
- And don't follow up with a private message about following you Facebook page. If they're technically savvy enough to follow you on Twitter, they can find you on Facebook, especially if you have a link on your blog's main page.
- Tweet and retweet content from within your niche or in areas that interest your target demographic.
- Think about your hashtags. Look at what's trending within your niche and think about how your hashtags can generate traffic.
- Tweet others' work and thank others for shares and retweets of your work. It's just nice.
- There are so many rumors floating around about the Facebook algorithm and who sees what. Link your blog's page to Twitter and you get twice the exposure...in theory anyway. When you post something on Facebook, it will automatically post on Twitter.
- Link your Instagram account to your Twitter account and your Facebook account. You increase your exposure potential.
- Have a clickable link to your blog in your profile, if you're using it for blog promotion as well.
- Post an image from your post with relevant hashtags so users can find your work.
- Consider a re-gram type of app that will allow you to share others' work and link to the original poster's account.
- Follow boards and pinners within your niche.
- Consider what content is relevant to your target demographic and create targeted topic boards.
- Create group boards where your audience can pin their work as well.
- If you can, get a Pinterest business account for the analytics and see what drives your traffic.
Keeping up with the social media responsibility of blogging can be exhausting, but once you consider your reader and their wants and needs, you can tailor your ancillary media to meet those needs.
How do you plan your social media presence? Do you have a formal plan? What tips can you share?